There was a time where airlines just had to get you from one city to the next. Tour companies just had to drive people around to the major attractions. And hotels just had to offer guests a place to sleep. This, however, is the hospitality industry of the past. Today, hotels must go beyond exceptions. Your guests request a lot from you. Sometimes it may be simple requests like a fresh set of towels. Other times they may want help booking an insider experience or tour around the city.

In order for your hotel or resort to remain relevant, your team must be prepared to respond quickly to these requests. After all, delighted guests are the ones who will turn into brand evangelists and bring you more business. But with so many requests coming in, how can you stay on top of all of them? There are many hotel mobile marketing solutions that promise streamlined communications, but there’s only one that all of your customers already have on their phones: text messaging.